Hey, I’m April!
I’ve spent the past decade working in digital advertising and events for companies including NBCUniversal, Live Nation, BET Networks, etc.
In 2020, I started my blog on maternity leave at the height of the covid-19 pandemic. Let’s say that it was a challenge balancing a newborn and working full time. But it was the best decision I made in my entire life, professionally and personally.
During that time, I realized that the terms content creator and influencer don’t touch half of what I do. I am a writer, photographer, creative director, video producer, and more. I’m also a person who loves trying new baby products, clothes, and new ways of making the work-life balance of motherhood easier to share the very best with my audience, aka the crew.
I’ve grown so much as a mother and wife and wouldn’t have it any other way in the past year.
I’m also an entrepreneur! In 2023 I launched My Etsy Shop, where you can find the best printables for children under five. You can find coloring pages, tracing, alphabet printables, and more in my shop.
I live in Greater Philadelphia with my amazing husband, Reuben, toddler son Noah and our Corgi, Cooper, whose Instagram handle is @cooperbearthecorgi_. Want to get in touch?