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Hey, I’m April!
I’ve spent the past decade working in digital advertising and events for companies including NBCUniversal, Live Nation, BET Networks, etc.
In 2020, while I was on maternity leave at the height of the covid-19 pandemic, I started my blog. Let’s say that was a challenge balancing a newborn, and working full time. But it was the best decision I made in my entire life, professionally and personally.
During that time, I’ve realized that the terms content creator and influencer don’t touch half of what I do. I am a writer, photographer, creative director, video producer, and more. I’m also a person who loves trying new baby products, clothes, and new ways of making the work-life balance of motherhood easier to share the very best with my audience, aka the crew.
I’ve grown so much as a mother, and wife and wouldn’t have it any other way in the past year.
I’m also an entrepreneur! In 2022 I launched April Virtual Solutions, a virtual assistant company providing businesses, content creators, and mompreneurs services to help scale their businesses to increase money and productivity.
I live in the Greater Philadelphia area with my amazing husband, Reuben, toddler son Noah and our Corgi, Cooper, whose Instagram handle is @cooperbearthecorgi_. Want to get in touch?
